Direct 2 Retail was founded in 2012 by directors Con Cristalidis and Katrina Lukas. All of our brands are launched in Australian national retail channels that are coupled with a strong online platform selling direct to consumers. We develop our own brands and also work with global brands across many categories sold in multiple retail channels. With over 20 years of experience in launching successful brands, we take pride in our full service model to ensure all our brand launches are successful.